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The goal of Dot Eco LLC:

.com, .net, .org, … .eco: it feels so natural to have a top level domain for the environmental movement, and yet it still doesn’t exist. Working with Al Gore and the Alliance for Climate protection, our goal is to make this vision a reality.

It seems sort of arbitrary. Why isn’t .org enough? And wouldn’t companies rush to get a .eco domain, taking green-washing to a whole new level? How could we trust that .eco is used ethically? Who would regulate it?

April 16, 2009

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