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photo Sometimes the simpler the idea, the better.  A government-sponsored campaign in Argentina is aiming to sell 200,000 bikes to low-income people.  That’s President Cristina Fernandez de Kirchner posing with an Argentinian-made Olmo. The bikes can be purchased on an installment plan of about $5 a month.  The benefits are three-fold: the health of the planet, the health of people, and the health of the small and/or local business that will build and service the bikes.

Sometimes the simpler the idea, the better.  A government-sponsored campaign in Argentina is aiming to sell 200,000 bikes to low-income people.  That’s President Cristina Fernandez de Kirchner posing with an Argentinian-made Olmo.

The bikes can be purchased on an installment plan of about $5 a month.  The benefits are three-fold: the health of the planet, the health of people, and the health of the small and/or local business that will build and service the bikes.

February 25, 2009

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