grapefruite:

EcoChick’s Guide to a Greener You

Why does the marketing always have to be super cheesy ‘chick’ guide b.s. in order to target the ‘young modern woman’.  I like the idea but I would never buy the ‘how to be fabulously green’ guide on principle - ick.

You know green is bankable when it’s being marketed as a substitute for Carrie Bradshaw.  (“I couldn’t help but wonder, would wearing second-hand shoes really save the planet?  And more importantly, would it get the attention of that bearded refuse artist with the solo show at Deitch Projects?”)

But that’s unfair of me, never having cracked the book (the review posted on Inhabitat notes that “it’s possible to glimpse a burning seriousness below the chirpy veneer”).  The truth is that while I may enjoy cocktails and cocktails rings as much as the next post-Carrie career girl, I’m not the target audience.  (My green book purchase of the month was The Green Collar Economy — nothing fabulous about it.)

This is a book for women who care about climate change but just want to stick their toe in.  And since combating global warming will require lifestyle changes from everyone, I applaud the effort to target micro-populations and meet them half-way.  I can’t wait to see Recycling White Trash: The Redneck’s Guide to Green Living.