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photo Match Tree by Normal: We decided to emphasize the humanistic qualities of the match that a lighter does not posses. To do this, we imagined the original act of creating fire by the first humans. The Match Tree allows for the same primal satisfaction of physically breaking off the branch to collect wood before returning to the cave.

Match Tree by Normal:

We decided to emphasize the humanistic qualities of the match that a lighter does not posses. To do this, we imagined the original act of creating fire by the first humans. The Match Tree allows for the same primal satisfaction of physically breaking off the branch to collect wood before returning to the cave.

September 17, 2008

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